Saturday, 22 October 2011

Holding a woman . . . uhm . . . I mean a bottle

"Black Bean Tera Tea"
Image Source
So yesterday I went to the movies to see this movie (오직그대만), and bought myself the tea advertised above. In Korea such cold unsweetened tea-drinks are readily available. In any case, while sitting in the cinema with my tea bottle in hand I suddenly became aware of the feeling of holding a shapely slim woman. That the tactile-sensory message of the bottle could communicate this with such force took me somewhat by surprise as I usually think of marketing in visual rather than kinetic terms. The tea is marketed for (Korean) women wanting to loose weight (it is high in fibre and low in kilojoules). In Korea it seems that there is a whole range of beverages marketed for women, using not only visual cues of shapely ladies, but also tactile cues in the form of shapely bottles. This particular bottle literally feels like a slim shapely woman. Now I don't know if a heterosexual woman holding this bottle in hand will get the same "feeling" as I did. In any case, for more on the topic of bottle shapes in Korean marketing you can read more at  The Grand Narrative.

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