I get that aegyo is cute. I also like cute things -- a cute kitten can melt me in a second. What I don't get is why aegyo is sexy. Korean men actually thinks it is sexy when their girlfriends act like little girls. Personally I'm completely put off by it. I find the nagging-manipulation of aegyo, like any type of emotional manipulation, distasteful. Also, that men should find such childlike behaviour sexually exciting borders on paedophilia, I think. (I cannot help but wonder if there is a correlation between child sexual abuse and a culture that views childlikeness sexually attractive. I couldn't find much information on the topic; this post by The Grand Narrative may be a start.)
As I mentioned earlier, aegyo is not exclusively used by Korean women. Korean men also do aegyo, as the videos below demonstrate.
However, male aegyo sometimes works the other way. Instead of an adult trying to act cute, a young man could act more mature, self-confident or tough towards a female that is his senior. The following video illustrates this:
I've often been asked about my interest in Korean women and why I don't yet have a Korean girlfriend. There are different reasons, but one is that I really do not find aegyo sexually attractive. On some isolated occasions I thought it cute, and can appreciated it as an interesting cultural phenomenon. However, sexually it is a turn off for me. I definitely find mature women attractive, not little girls.
|A bad aegyo moment. Sorry.|